About MICKS STEPS IN
In early 2023, Michaela Cook and The Micks Collective launched Micks Steps In — a vibrant tourism and lifestyle series designed to spotlight the heart of Australia’s local destinations. Originally created as a free community initiative to support Brisbane’s tourism and hospitality industry post-pandemic, the segment quickly gained traction by engaging a millennial audience through exciting, modern storytelling — using dynamic transitions and a playful edge to bring each destination to life.
Hosted by Australian TV presenter, No.1 charting country music artist and social media personality Michaela Cook, Micks Steps In is released across her highly engaged digital audience of 1.5 million followers via Instagram, Facebook and YouTube.
By 2024, the segment’s success extended internationally, with Michaela embarking on a 5-week UK and European tour. During the trip, she partnered with globally recognised organisations including Manchester United Football Club (UK), Marketing Manchester (UK), AIX Rosé (France) and Primavera Sound Music Festival (Spain).
Produced by the Micks Collective Productions — a full-service, Queensland-based and female-led team — each episode includes in-house research, scripting, storyboarding, production, post-production and digital marketing support, including the delivery of custom video, photo and promotional assets.
With plans to expand the series, Micks Steps In is currently in development for Australian network television, aiming to continue its mission of boosting tourism through authentic, connection-driven storytelling.
Want to be included in Micks' next Steps In? Enquire via the contact form below or find Michaela on Instagram, YouTube and Facebook through @micksofficial.